Consumption today is consolidated as one of the main drivers of the economy. The retail industry, therefore, strives to develop tools that meet a population willing to buy everything.

Within this scope, technological advances in the social sciences, translated into studies on the impacts of socioeconomic changes on consumption habits, has allowed us to understand the behavior of that of the central element of the productive chain, the consumer. Add to that the research applied to increasing efficiency in the distribution chain, especially in so-called high-performance retail.

In addition to those described above, there are other activities, especially those related to the development of computer tools applicable to retail trade, which may give rise to the concession of the fiscal incentive contained in the Good Law, providing a financial return of up to 27% on the expenses incurred with these activities.


In a country of continental dimensions, and with one of the most complex tax systems in the world, retail trade becomes a major challenge. The need for systematic analysis of tax legislation, which is constantly changing, as well as meeting the numerous obligations imposed by the various federal and state regulatory agencies, weakens the monitoring of changes and the development of solutions to reduce the tax burden.

To find the most efficient alternatives in the distribution chain to reduce the tax impact, as well as to carry out a detailed analysis of all ancillary obligations of the client, seeking opportunities to use tax credits or undue tax costs, are essential for the optimization of retail business.


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